Thank you. Re 'model text', I mean like replicating a vintage logo or computer model name that the makers etched in copper on the board. For example the Sol has a stylized "Sol" etched on the bottom right corner of the board. It doesn't conform I think to any modern font.
Got it. You have a couple of options:
1) Find or create a DXF of the logo in a drawing program like Illustrator or Inkscape, then import the DXF to the desired layer You can convert closed shapes to polygon or pour zones. If you use pour zones, then you can place smaller "keepout" zones inside, for example, to clear out the triangle in the letter "A", or the inside of the letters "O" and "Q". I am not sure (without checking) if simple polygons offer the same capability.
This option gives you the most flexibility for scaling the logo, since you can scale the DXF in the graphics program or at the time of Kicad import. Kicad doesn't otherwise support (as far as I know) scaling of graphics once created. For vintage computers, once you get the logo, you're done. But for company logos, you can also make a Kicad footprint library at different sizes. Same for Altium, but Altium has the nice feature of allowing you to resize graphics on the fly.
2) Import a photo into Kicad and then trace out the shapes using the drawing primitives, and convert to zones/keepouts as in option 1. But you'd still maybe be better off creating the DXF in a drawing program and importing, for the reasons above.
3) Find a bitmap and import. This option is the least preferable. It can produce decent results with a high-res bitmap, and if it's properly scaled at the outset, it can be the least work since you don't have to fill shapes with copper. But it's the hardest to scale, and scaled bitmaps generally don't look good.