I was trying to think of anything technically exciting about the 2010's, and I couldn't think of anything.
But how is this significant? It's a refinement, but I'm not sure that the consumer market was really pining for it.
I think technical innovations come in several stages; roughly:
1. Announcement and tinkering by the very interested
2. Use by the technically savvy.
3. Adoption by the general public.
4. Corrosion by the opportunists and criminals
I believe that we've reached stage 4 with social media and we're rapidly getting to (4) with web browsing. We're approaching (4) with IoT.
True, but the web is turning into clickbait sites. It's getting more frustrating by the day.
I needed to search for a rather obscure bit of information on a device. Imagine my delight when a search pulled up 300 clearly relevant sites. I had no idea that so many people were interested. Turns out there are honeypots that take the text from several technical sites, mash them into a phrase salad and then hide them behind tracking sites or malware front ends. The kicker is that the text gets permuted somewhat between those sites, so Google doesn't see them as duplicates.
I didn't get a single useful hit out of that lot of 300 or so. My best guess that the text was grabbed from old forum correspondence.
I don't get the purpose of those annoying sites. They provide absolutely no value to anyone. Of course Google doesn't care to weed them out, they abdicated any pretense of their bogus "Don't be evil" moral high ground when they bought Doubleclick, a company whose sole purpose is to serve up unwanted content for profit.
Ad revenue per clicks and page views. Advertisers pay more when the view counts are high, even if they don't all equate to sales for them (though metadata and mined cookie data alone can be a valueable advertising asset as it's mainly grey-area data that can be sold separately to other marketing groups, including google who can profit off bogus search links as the data can be sold back to them) Sure we hated popups and banner ads in the early 2000's when they were honestly still pretty benign but these days most websites and online operations see ad revenue as bank priority. As long as people even glance through it's money in the jar and how advertising on the internet works has changed a lot in 20 years.
This is why so many websites now get pissy if they detect an ad blocker, of not prevent you from viewing the site at all.